Living Dolls is an innovative marketing concept, created by Converse Models, for fashion retailers.
The technique works most effectively with those retailers who have attractive window space in a concentrated shopping location.
Retailers ‘wow’ shoppers with a spectacular window-shopping experience as our professional models pose live in your
store window displaying this season’s latest looks. An interactive event, Living Dolls provides a great talking point
among shoppers and helps attract new customers in-store.
Clients of the Living Dolls concept have already experienced significant boosts to their sales. It is common for retailers
to sell out of items modelled by the live mannequins as reported by major high street stores including Wallis,
Debenhams, Marks and Spencer, La Senza and Next.
You may also decide to use your models for a mini in-store catwalk event at a specific time. This is a great opportunity
to welcome regular customers for a salon style presentation.


